Potbelly Sandwich Shop

At Potbelly, I've served as Brand Creative Director, leading an amazing creative team to build brand love and create work that drives sales.

Led new product photography and refreshed style

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Created "Pupbelly," an offer to promote curbside pickup. People got free whipped cream treats for their dogs during curbside pickup. Curbside pickup sales increased $10 per order.

Copy for one of Potbelly's soup cups

PR Stunt during COVID: "Alone Time Parking" spots

Thanks to our PR stunts, Adweek called us a "Brand To Watch" https://www.adweek.com/creativity/why-potbelly-is-the-brand-you-should-be-watching-for-social-creativity/

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Tour of new website. I led creative direction and user experience.

Copy for one of Potbelly's soup cups

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Launched Potbelly Perks loyalty program

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Led photography and create photo style guide

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Overhauled Menu + Design (Old vs New)

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Description

Role: Director, Brand Creative

Role

Head of Creative

Type

Brand Identity, Web/App Relaunch, PR Brand Acts, Packaging, In-Shop Merchandise, Creative Strategy, Digital Media, Social Media (Organic + Paid), Photography, Copywriting, Carbs