Potbelly Sandwich Shop

At Potbelly, I've served as Brand Creative Director, leading an amazing creative team to build brand love and create work that drives sales.

Led new product photography and refreshed style

Created "Pupbelly," an offer to promote curbside pickup. People got free whipped cream treats for their dogs during curbside pickup. Curbside pickup sales increased $10 per order.

Copy for one of Potbelly's soup cups

PR Stunt during COVID: "Alone Time Parking" spots

Tour of new website. I led creative direction and user experience.

Copy for one of Potbelly's soup cups

Launched Potbelly Perks loyalty program

Led photography and create photo style guide

Overhauled Menu + Design (Old vs New)


Role: Director, Brand Creative


Head of Creative


Brand Identity, Web/App Relaunch, PR Brand Acts, Packaging, In-Shop Merchandise, Creative Strategy, Digital Media, Social Media (Organic + Paid), Photography, Copywriting, Carbs