At Potbelly, I've served as Brand Creative Director, leading an amazing creative team to build brand love and create work that drives sales.
Led new product photography and refreshed style
Created "Pupbelly," an offer to promote curbside pickup. People got free whipped cream treats for their dogs during curbside pickup. Curbside pickup sales increased $10 per order.
Copy for one of Potbelly's soup cups
PR Stunt during COVID: "Alone Time Parking" spots
Thanks to our PR stunts, Adweek called us a "Brand To Watch" https://www.adweek.com/creativity/why-potbelly-is-the-brand-you-should-be-watching-for-social-creativity/
Tour of new website. I led creative direction and user experience.
Copy for one of Potbelly's soup cups
Launched Potbelly Perks loyalty program
Led photography and create photo style guide
Overhauled Menu + Design (Old vs New)