Description

Scotts Miracle-Gro wanted to get Millennials excited about lawn care, something most Millennials probably don’t think about.

So I came up with the idea for Lawnbnb, a parody of Airbnb, which we all know Millennials love.

We billed Lawnbnb as an app you can use to book a stay on a complete stranger’s lawn. And of course, the best-rated lawns on Lawnbnb use Scotts Miracle-Gro.

Role

Writer, Concept

For

Scotts, Onion Labs

Date

March 2016