Dr. Jimm
Description
Young people everywhere are turning into their parents. Why? Among other things, they’re afraid to give up their old computers for a new PC.
Thank God for self-help guru Dr. Jimm (played by SNL’s Kenan Thompson), whose TV show is devoted to getting young guests to change their parent-y ways, with the help of a new PC.
This project is a personal labor of love: I came up with the concept, the character, wrote all the scripts, created shareable social media images that parody motivational quotes, and helped create a complete Facebook presence for the show.
It also kicked off an exciting partnership between The Onion and Facebook’s Anthology program.
Press
Adweek
Tubefilter
The Drum
Role
Concept, Writer
For
PC Does What?!
Date
November 2015
Type
Video, Social